Sportsbook de SOFTSWISS lanza chat para mejorar participación de jugadores

SOFTSWISS, a lead­ing glob­al iGam­ing soft­ware provider, has launched Play­er Chat , a new fea­ture that enables real-time com­mu­ni­ca­tion between play­ers with­in the SOFTSWISS Sports­book plat­form . This addi­tion aims to cre­ate a more inter­ac­tive and engag­ing bet­ting envi­ron­ment.

Accord­ing to the SOFTSWISS 2025 iGam­ing Trends Report , fos­ter­ing a sense of com­mu­ni­ty through social fea­tures such as in-game chat rooms and forums improves play­er engage­ment and loy­al­ty, as play­ers feel more con­nect­ed to the plat­form and to each oth­er. Play­er Chat incen­tivizes play­ers to remain on the plat­form by facil­i­tat­ing real-time dis­cus­sions, poten­tial­ly increas­ing bet­ting activ­i­ty and fos­ter­ing a sense of com­mu­ni­ty. This social inte­gra­tion is antic­i­pat­ed to improve play­er reten­tion and attract new users through organ­ic growth.

The SOFTSWISS Sports­book plat­form will be intro­duc­ing Play­er Chat func­tion­al­i­ty at the upcom­ing BiS SiG­MA Amer­i­c­as 2025 con­fer­ence . Atten­dees are invit­ed to vis­it Booth M85 to learn more about how it enhances the sports bet­ting expe­ri­ence. It’s worth not­ing that Rubens Bar­richel­lo , Non-Exec­u­tive Direc­tor for Latin Amer­i­ca at SOFTSWISS, will be part of the team and is sched­uled to deliv­er a keynote address at the con­fer­ence .

Play­er Chat allows users to join sport-spe­cif­ic chat rooms, facil­i­tat­ing dis­cus­sions, shar­ing pre­dic­tions, and cel­e­brat­ing vic­to­ries in real time. Play­ers can per­son­al­ize their expe­ri­ence by set­ting nick­names and avatars, and uti­lize var­i­ous com­mu­ni­ca­tion tools such as mes­sages, reac­tions, emo­jis, stick­ers, and mes­sage trans­la­tions.

Chat admin­is­tra­tors have access to mod­er­a­tion tools, includ­ing con­tent fil­ters, report­ing sys­tems, and the abil­i­ty to send links, polls, quizzes, or mar­ket­ing offers to improve engage­ment. Addi­tion­al­ly, admin­is­tra­tors can reward active par­tic­i­pants with badges, fos­ter­ing a safe and engag­ing com­mu­ni­ty.

Alexan­der Kamenet­skyi, Head of SOFTSWISS Sports­book, not­ed: “We’ve intro­duced Play­er Chat to make our plat­form more inter­ac­tive. By allow­ing play­ers to com­mu­ni­cate dur­ing events, we aim to improve their over­all expe­ri­ence and build a stronger com­mu­ni­ty. We pro­vide play­ers with a space to engage in social gam­ing activ­i­ties and offer oper­a­tors a con­ve­nient tool for play­er inter­ac­tion.”

This devel­op­ment fol­lows the recent launch of the Sports­book Net­work Jack­pot, a pro­gres­sive jack­pot sys­tem designed to unite mul­ti­ple brands in an exclu­sive net­work cam­paign with a shared prize pool. The Net­work Jack­pot aims to boost play­er engage­ment and sat­is­fac­tion by offer­ing increased rewards at no addi­tion­al indi­vid­ual cost.